Celestial Tiger Entertainment Secures First and Exclusive Rights to the Lingerie Football League
Action channel KIX brings the fastest growing sports league in the United States to Asia
HONG KONG (29 November, 2012) – Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, and Lingerie Football League, LLC (LFL) jointly announced today the signing of a first and exclusive licensing deal for CTE's action channel KIX to bring the Lingerie Football League (LFL) to audiences in Asia.
Since its premiere in 2009, the LFL has been touted as the ‘fastest growing sports league in the United States’ by NBC Sports and has drawn record television ratings for its U.S. broadcaster.
“We are excited to partner with the Lingerie Football League to bring America’s fastest growing sports league to Asia. The LFL is not about models attempting to play football. The LFL presents tough, sexy, and talented female athletes playing full-contact, American football. At KIX, we promise our viewers the hottest action from around the world, and action doesn't get any hotter than this,” said Betty Tsui, Vice President, Programme – KIX and Thrill, Celestial Tiger Entertainment.
“This partnership with Celestial Tiger Entertainment is yet another step towards building a global sport. We thank Celestial Tiger for being the pioneers that introduced LFL Football to Asia,” said, Mitchell Mortaza, Founder & Chairman, LFL Global.
The athletes in their uniform tops and bottoms as well as custom helmet and shoulder pads, have played to sold-out crowds across the US. The (12) twelve US franchises include teams such as the 3-time champion Los Angeles Temptation, Las Vegas Sin and Atlanta Steam all of whom have built an incredible international fan base. The enormous international audience of LFL Football led to the formation and launch of LFL Canada in 2012 followed by the premiere of LFL Australia in 2013 and LFL Europa in 2015. The LFL is also the first-ever women's sport to have attracted its own video game set to be released in 2015.
KIX promises viewers non-stop, heart-pumping action entertainment anchored by four programming “pillars”: combat sports, action series, action reality and action movies. The LFL will be a key program for its combat sports pillar and will air first and exclusively on KIX in the first quarter of 2013 across the Pan-Asian region.
The TV rights deal was brokered by LFL’s exclusive agent in Asia, Total Sports Asia.
About Celestial Tiger Entertainment
CELESTIAL TIGER ENTERTAINMENT (CTE) is a diversified media company dedicated to entertaining audiences in Asia and beyond. The company focuses on the operation of branded pay television channels, content creation and content distribution targeted at Asian consumers.
CTE operates a powerful bouquet of distinct pay television channels including: CELESTIAL MOVIES, the most broadly distributed 24-hour Chinese and Asian movies channel in the world; CELESTIAL CLASSIC MOVIES, the gateway to an unparalleled array of Chinese movie masterpieces; CELESTIAL MOVIES ON DEMAND, Celestial’s subscription Video On Demand service; KIX, the ultimate in action entertainment; Thrill, Asia's only horror and suspense movie channel; and KIX HD, featuring the best of action with a late-night dose of thrillers in high definition.
As one of Asia’s largest vertically integrated independent entertainment companies, CTE produces original content which complements its channels business. CTE is also the exclusive sales agent for Hollywood studio Lionsgate in Greater China and Southeast Asia, and represents Lionsgate’s television content and vast feature film library in Japan and Korea as well.
Headquartered in Hong Kong, CTE is a joint venture among Saban Capital Group, a leading private investment firm specializing in the media, entertainment and communications industries; Celestial Pictures, a major Asian entertainment company wholly-owned by Astro, the owner and operator of the leading DTH platform in Malaysia; and Lionsgate, the world’s largest independent filmed entertainment studio.
About Lingerie Football League, LLC
The Lingerie Football League (‘LFL’) is the league extension of the annual Super Bowl halftime television special called 'Lingerie Bowl' which draws millions of worldwide viewers and blue-chip advertisers.
Since premiering in 2009 in league form, the LFL has been named 'The fastest growing sports league in the US' (NBC Sports). LFL Football has drawn record television ratings with its US national broadcaster MTV Networks, sell-out crowds, the first-ever women’s sport in history to be awarded a video game and launched international league play with LFL Canada (2012), LFL Australia (2013) and LFL Europa (2015).
To place the early success' of the LFL into perspective, in comparison to now billion dollar popular sports franchises such as the Ultimate Fighting Championship (UFC) or World Wrestling Entertainment (WWE) through their first three seasons of operation, the LFL has achieved far more national television viewership, attendance and growth through the same initial period of time.
About Total Sports Asia
Over 15 years of success has firmly established Total Sports Asia (TSA) as Asia’s only independent global sports marketing agency, with regional offices in Kuala Lumpur, Beijing (Greater China), and Mumbai & Delhi (India-Sub).
TSA has one of the most experienced management teams in the region. We have the advantage of bringing both top local and international talents together to service our wide range of clients. Our intimate knowledge and understanding of Asia’s diverse business cultures has earned us global recognition for our expertise in building, developing and marketing sports brands across the world.
We are a fully integrated sports marketing company offering media rights distribution, production, events management, sponsorship and consultancy services to our clients. We work with Asian and international rights holders, corporations, government bodies, advertising agencies, sports federations and media platform owners.
Our strength lies in creating innovative ways to bring sports properties closer to the fans and consumers while generating maximum exposure and demand for our clients’ brands.
TSA is recognized as Asia’s global leader in sports content and branding solutions agency. For more information please visit www.totalsportsasia.com
Celestial Tiger Entertainment
T: +852 2239 6131
Total Sports Asia
T: +603 7626 8000
Lingerie Football League, LLC
T: +1 702.778.5800