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Martin Wildauer Wins The 2014 Strongman Champions League World Championships

strongman The MHP Strongman Champions League wrapped up its worldwide 2014 season in Kuala Lumpur. After 16 stages worldwide, the world champion 2014 will be crowned in Kuala Lumpur –Malaysia. Throughout the history of sports, there have been amazing, inspiring competitions that fans and athletes alike talk about for years to come, and the 2014 Strongman Champions League Final in Kuala Lumpar, Malaysia became one of those historical competitions for the Strongman Sport.

The two day competition was completed on Saturday, 15 November in front of a screaming crowd that endured torrential downpours and high humidity to find out who would become the Strongman Champions League 2014 World Champion. At the end of Friday’s events, the athletes began calculating every possible scenario that could determine the ultimate victor. Martin Wildauer, the SCL Leader, started the competition in top form. He managed an impressive tie for second place with 1:07 in the front hold and he tied with J.F. Caron for the win in the van deadlift. They both completed seven reps. The evening ended with Wildauer falling to the ground after only a few steps during the truck pull with fears that he had torn his achilles.

After a trip to the hospital, it was confirmed. Wildauer had torn his achilles. Despite this news, he was determined to continue. “I was extremely disappointed,” Wildauer stated, “I had worked so hard for this entire season and couldn’t believe this happened.” After consulting his doctors it was determined that he could have his surgery upon his return to Austria and it was possible, if his leg could be stabilized and taped well, he could compete on Saturday.

After Friday’s aftermath, Eddie Hall had the lead for the day with Vidas Blekaitas and Kryzstof Radzikowski in second. Hafthor Bjornsson was only trailing by a half point. Wildauer was tied for 5th place ensuring he was still a contender for the overall win.

Saturday began with the Farmer’s Walk. 150 kg in each hand for 40 meters. Wildauer started. The tension was high to see if Wildauer could continue. In an amazing feat of pure determination, Martin carried the suitcases just short of 20m with his torn achilles. The crowd and fellow athletes alike cheered madly as his focus was unbreakable. The farmer’s walk proved to be quite heavy with six athletes unable to complete the course. Hafthor Bjornsson breezed through this event with lightning speed finishing with an incredible 17.22 sec several seconds ahead of the next competitor.

The next event was the log lift. 150 kg for reps. The heat and humidity played a significant factor as many of the athletes struggled with completing a single rep. In an impressive display, Martin Wildauer, managed one full rep despite his injury. Vidas Blekaitis and Eddie Hall both completed this event with an impressive 8 reps.

During the break, the downpour came. As a result of the weather, the tire flip was cancelled making the hand over hand truck pull the final event. The crowning of the world champion would come down to the last event and the last athlete. Eddie Hall and Hafthor Bjornsson were battling it out to take the win on the day, but the real story was the placement as it affected the overall standings. Martin Wildauer limped his way to the hand over hand truck pull. With assistance he was able to start seated. With intensity in his eyes and the screams of the crowd behind him, Wildauer began to pull. Slowly the truck began to move and it continued in the din of the crowd. After 49.13 seconds Martin Wildauer not only completed the event, he had taken the best time. Despite his injury, Wildauer won the truck pull.

It was determined, based on Wildauer’s results, Eddie Hall would have to beat Radzikowski in the truck pull. The competition literally went down to the last event and the last athlete. Martin Wildauer stood on the sidelines screaming for Eddie. The final results ended with Eddie Hall finishing the hand over hand with 7.1m while Radzikowski completed 6.35m.

In the end, the winners of the Kuala Lumpur stage were:

  • 1. Hafthor Bjornsson
  • 2. Eddie Hall
  • 3. Kryzstof Radzikowski.

Martin Wildauer placed 9th giving him enough points to win the overall championship.

The support of the athletes to Martin Wildauer was unmistakeable. This is the unique, amazing thing about the sport. Despite being competitors, each athlete was willing to offer Wildauer a helping hand as he worked through his day with an injury.

The 2014 Strongman Champions League made history today,” Marcel Mostert stated. This was the most amazing way to finish the season. Martin showed tremendous fight and passion to become the world champion.

About Total Sports Asia
TSA (Total Sports Asia) is a global leader in sports content and branding solutions with a dedicated team of over 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Beijing, Jakarta, Mumbai, Delhi, Bangalore, Bangkok & London. Media rights distribution, TV production, sponsorship/licensing, events management, branded real estate and consulting are its core business activities. Visit www.totalsportsasia.com for more information.



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MPI Malaysia - Building A STAND-OUT Brand Globally

Marcus Luer, TSA Group CEO will be giving a key note speech on “Branded Real Estate” and the power of co-branding in the property sector.

Download The PDF Brochure Here



Indonesia Economic Forum
Indonesia Economic Forum
Indonesia Economic Forum
Indonesia Economic Forum

Indonesia Economic Forum : The Rise of the Consumer Class

The recent Indonesia Economic Forum : The Rise of the Consumer Class was held on November 25th 2014.

Marcus Luer, TSA’s Group CEO joined a distinguished panel on the “The next Wave” New Growth Sectors”. He shared TSA’s new “Branded Real Estate” concepts and success stories from other Asian markets with the 500 delegates.

He was joined by Indonesian billionaire Sandiaga Uno (Co-Founder of Saratoga Capital), Patrick Teng, Founder of Six Capital, Joseph Lumban Gaol, CEO of m-Stars Group and Alan Fairnington, Managing Partner of Duxton Consulting.



TSA New Senior Executives

Kuala Lumpur, 18th November 2014 - TSA (Total Sports Asia), Asia’s global leader in sports content and branding solutions, announced the appointment of Sudhir Sahni as its new Managing Director Indian-Subcontinent based in Delhi and Al Chandran as Vice President, Sales & Business Development, based in TSA’s Kuala Lumpur office.

Marcus Luer, Founder & Group CEO stated: “We are delighted to welcome both Sudhir and Al to the TSA Senior management team and I am confident that their deep knowledge of the Indian and Malaysian Advertising industry will provide us with new and fresh perspectives.

TSA has evolved over the past years and today our Brand Consulting and Brand Strategy approach linked to Sports properties as well as Branded Real Estate projects have created waves across the region and I am confident that under the leadership of Sudhir and Al we will continue to be on the forefront of new and exciting projects in their markets.

TSA - SudhirWith over 25 years of experience in the Advertising industry Sudhir has worked with leading global brands and organizations like American Express, Coca Cola India, Pernod Ricard India, Max New York Life, Pepsi Foods, Glaxo Smith Kline, KFC, Taco Bell, Gillette, besides leading Indian brands like Religare, Usha, HT Media, Spice Telecom, among many others.

With a post graduate degree from India Institute of Management, Ahmedabad, a premier Management Institute in India, Sudhir comes with a deep understanding of various consumer segments and the experience of building strong, enduring Brands across various product and service categories.

Besides shorter stints at leading advertising agencies like RK Swamy (BBDO), JWT and Draft FCB, Sudhir spent 16 years with O&M India, in various roles, including the last 3 years as the President – Head of Advertising at the Delhi office. Sudhir was the Country Manager, India at Tag Worldwide, a global brand services organization, before joining TSA.

TSA - AlIn Malaysia, Al was previously the Sales & Marketing Director with Redberry Outdoor where he was tasked with developing new business for the group. Al has been in the advertising / communication industry for over 18 years and has worked with many international advertising agencies including Y&R, Grey, Lowe & Partners, BBDO & Publicis to name a few. He set up and ran the Y&R office in Johor when they won the Iskandar Investment Berhad account in 2008.

Al has worked with leading global brands and organizations like Carlsberg, Chevron, Godfrey Phillips, British American Tobacco, Danone, Unilever, JT International as well as leading Malaysian brands such as PETRONAS, Tourism Malaysia, Am Bank, Maybank, RHB Bank and Telekom Malaysia. Al graduated from the University of Western Sydney with a Bachelor of Commerce degree with a double major in Marketing and Management.

About TSA
TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Jakarta, Beijing, Mumbai, Bangalore and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights and relationships with Olympic Sports Federations (including BWF – Badminton, ITTF – Table Tennis, PSA – Squash, AIBA – Boxing) major Football clubs in Europe, Formula One and many other high profile rights holders around the world. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com



TNA builds on Asian success with new TV deals in Malaysia and Singapore

talkSportl KUALA LUMPUR (October 1, 2014): TNA IMPACT WRESTLING today announces new TV deals in Malaysia and Singapore.

Both TNA IMPACT WRESTLING and TNA Xplosion will air on Channel 111 – SingTel mio Sports 1 across Singapore. IMPACT will air on Wednesday nights at 10pm with a repeat on Saturday mornings at 11am. Xplosion will premiere on Friday nights at 11pm, with a midday repeat on Sundays. Fans should check local listings for full details.

TNA Xplosion will also air on TV9 in Malaysia every Monday night at 11pm.

TNA President Dixie Carter said: “We are delighted that wrestling fans in Malaysia and Singapore can now join those in Japan, Thailand and 120 other countries around the world in enjoying the very best in professional wrestling each and every week.

“Asia is set to be a key growth market for our company over the next 12 months and, working with our partners across the continent, we hope to announce even more good news soon.”

Sherina Nordin, Group General Manager for TV3 & TV9, said: “TV9 is proud to screen TNA Xplosion, a new sports programme aired for the first time in Malaysia.

“This programme will attract modern and open-minded young fresh mass Malays who love wrestling. We are confident that this program, which is aired every Monday at 11pm, will reach a large number of viewers.”

Anurag Dahiya, Head of Content at SingTel mio TV, said: “We are delighted to bring TNA IMPACT WRESTLING and TNA Xplosion to the fans in Singapore.

“TNA joins a world class SingTel mio TV sports line-up. Our customers can now catch TNA’s top-rated wrestling shows in addition to their favourite sporting action such as the UEFA Champions League and Europa League football games on mio Sports.”

TNA ENTERTAINMENT, LLC
TNA Entertainment, LLC, is a privately held sports entertainment company based in Nashville, Tennessee, specializing in events, products, numerous TV properties, merchandise and music, as well as, the management and promotion of professional wrestlers. The roster features such greats as Jeff Hardy, Kurt Angle, MVP, Bobby Lashley, Eric Young, Magnus, James Storm, Bobby Roode, Austin Aries, Gail Kim, the lovely and lethal Knockouts and many more through its highly successful TNA IMPACT WRESTLING weekly broadcast. In addition, TNA produces monthly PPV events and more than 100 live events a year. The product is the world’s most innovative experience in professional wrestling and is broadcast in more than 120 countries. For more information, please visit www.IMPACTWRESTLING.com

TV9
TV9 is one of the four free-to-air television stations under Malaysia’s leading media conglomerate, Media Prima Berhad. It was formerly known as Channel 9, and was rebranded to TV9, upon acquisition on 23rd September 2005. The station began broadcasting on 22nd April 2006. TV9’s target audience is the Young Fresh Mass Malays (YFM) between the ages of 15 to 29. Its prominent and distinct image had propelled TV9 to retain its second spot as the most watched television station in Malaysia. Its successful formula includes catering to the specific tastes of its target audiences, presenting them with a variety of reality, entertainment, drama and telemovies as well as a mix of modern religious-themed programmes.

SINGTEL MIO TV
SingTel mio TV is SingTel’s innovative digital pay TV service launched in July 2007. To date, the network has signed up over 400,000 customers. Content on the platform covers a wide range of genres as well as Singapore’s largest range of video-on-demand titles, with movies aired as early as three months after cinematic release. SingTel is Asia's leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV.

About Total Sports Asia
TSA (Total Sports Asia) is a global leader in sports content and branding solutions with a dedicated team of over 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Beijing, Jakarta, Mumbai, Delhi, Bangalore, Bangkok & London. Media rights distribution, TV production, sponsorship/licensing, events management, branded real estate and consulting are its core business activities. Visit www.totalsportsasia.com for more information.



SMAAASH announces ‘Total Sports Asia’ as its exclusive Brand Solutions Agency

talkSportlMumbai, May 2014: Smaaash Entertainment Pvt. Ltd. (“SMAAASH”) has announced its exclusive partnership with Total Sports Asia (TSA). A global leader in sports, entertainment & branding solutions, TSA will come on board as its exclusive Sponsorship Sales and Brand Solutions agency for all the SMAAASH centers in the country and abroad.

Through this association, SMAAASH aims at reaching out to brands and marketers across the country, by leveraging the specialized services offered by TSA and by further exploring key business development activities. TSA will provide expertise in providing customized solutions to brands, who want to engage with their consumers in unique and engaging routes, via the wide gamut of sponsorship opportunities across existing and upcoming SMAAASH centers.

Mr. Ramakrishnan R, Director – Sales and Business Development TSA, said “In this new era of Sportainment, TSA is excited to be partnering with SMAAASH – the next big thing in gaming and entertainment, for all its upcoming centres. This is the closest to reality and an exciting platform for brands to interact with their consumers. Over the years we have successfully delivered to our rights holders globally and with our expertise across all offices globally, we hope to add value to SMAAASH through clearly defined brand assets.”

Commenting on the partnership, Mr. Shripal Morakhia, Founder of SMAAASH added: “We are pleased to partner with asia’s global leader in sports content and branding solutions- Total Sports Asia, as the team’s official Brand Solutions Agency. SMAAASH engages with every customer in a unique way, and this partnership with TSA will help add long term value to all constituents - from our customers and brands to TSA & SMAAASH.”

With an aim to entertain the masses with incredible indoor game facilities, SMAAASH is on the verge of expansion and meeting all the core points of the country. Spreading across the fun and entertainment zone with the most unique concepts, this sports- centric immersive and interactive entertainment venue by the end of 2014’s financial year will touch base in Surat, Delhi – Noida & Gurgaon, Hyderabad, Bangalore and Pune.

Very recently SMAAASH Entertainment roped in FW Sports Investment Fund LP (“FSIF”), a Mauritius-based private equity fund as strategic investor; this is the first round of private equity funding into the Company. This capital base will be a catalyst for the company to achieve its aggressive expansion plans and meet its objective of providing active entertainment via a fun filled, value-for-money experience.

About SMAAASH Entertainment
Spread over 70,000 sq. ft., SMAAASH is one of the largest aspirational, immersive and recreational destinations in Mumbai. Pioneering the field of sports simulation technology, SMAAASH is home to highly interactive simulators, where one gets the opportunity to test their skills by playing against the most formidable opponents giving a truly incomparable experience. The centre has a cricket simulator, an F1 race simulator; a football simulator; a 6 lane twilight bowling alley, an indoor paint-ball arena, several other exciting attractions and a world class sports bar & restaurant.

About Total Sports Asia
TSA (Total Sports Asia) is a global leader in sports content and branding solutions with a dedicated team of over 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Beijing, Jakarta, Mumbai, Delhi, Bangalore, Bangkok & London. Media rights distribution, TV production, sponsorship/licensing, events management, branded real estate and consulting are its core business activities. Visit www.totalsportsasia.com for more information.



TSA Extends Endorsement between YOU.C1000 and Robin Van Persie

May 6, 2014 - Asia's leading independent sports and entertainment marketing agency, TSA, has extended an arrangement between Manchester United striker Robin Van Persie and Isotonic drinks brand YOU.C1000. In this arrangement Van Persie will continue his endorsement of YOU.C1000 drinks in the territory of Indonesia through 2014 which will include the FIFA World Cup period. Van Persie is expected to feature highly with Man U as well as the Dutch national team during the 2014 calendar year which will provide YOU.C1000 with high association values.

Van Persie is recognized as one of the best strikers in the world; his playing style and ability have drawn comparisons with Dutch legend Marco Van Basten. The Dutch striker has scored 23 goals in 29 appearances in the 2013/2014 Season including 11 goals in the English Premier League.

Farah Tanudjaja from Djojonegoro, the company which owns YOU.C1000, said, “We are very happy to work with Robin Van Persie once again. This is the second year of our endorsement deal and we are looking forward to a great World Cup season”.

James White, TSA Senior Vice President, SEA, added: “When a partnership works well, it is important to maintain the partnership. Year 1 of the relationship between YOU.C1000 and Robin was a great success for the brand in Indonesia. As there are many activities this year for Robin where he will have high-profile exposure, it is important for YOU.C1000 to continue to capitalize on his popularity.”

The latest YOU.C1000 Isotonic TVC footage showing Robin’s challenge to consumers to “follow your passion” can be found here: http://1drv.ms/1duxZLc=

About TSA (Total Sports Asia)
TSA works closely with leading sports federations, teams, players and rights holders from around the world including the ITTF, the English FA, Manchester United, Real Madrid and many more. TSA’s wholly owned subsidiary, MAX Entertainment, also manages a variety of music concerts and family entertainment shows, including Dino’s Alive and the Da Vinci exhibition. TSA is recognized as Asia’s specialist in personalized sports & entertainment solutions. For more info please visit www.totalsportsasia.com

About PT Djojonegoro C-1000.
PT Djojonegoro C-1000 has grown to be one of the key players in the drinks industry since its establishment in 2003. The company’s mission is to create better health for individuals by producing innovative and top quality vitamin beverages. PT Djojonegoro C-1000 is dedicated to being the preferred brand and most reliable leading manufacturer of vitamin C beverages in the world. The company is highly dedicated to grow and improve its services in the coming years.

About Robin Van Persie
Van Persie is a Dutch footballer who plays as a striker for Manchester United and is currently the captain of the Dutch national team. Van Persie has been named Premier League Player of the Month three times. In 2013, he was ranked 11th in The Guardian newspaper's 100 Best Footballers in the world.

Contact Information:
James White
Senior Vice President – Southeast Asia
Total Sports Asia, Malaysia
Tel +603 7626 8080
james.white@totalsportsasia.com
www.totalsportsasia.com



2014 World Championships Set to be Most Viewed ITTF Event in History

The ZEN-NOH 2014 World Team Table Tennis Championships being held on 28 April – 5 May in Tokyo, Japan is set to be the most viewed ITTF event in history.

ITTF's media rights holder Total Sports Asia has announced that the 52nd edition of the ITTF World Championships will be seen live on TV by over 100 countries across the globe.

TMS Managing Director Anders Thunström, who oversees ITTF's television activities on behalf of the ITTF stated: "Several of the world's largest networks are combining to ensure this global coverage in over 100 countries. With the TV-coverage and all the coverage on-line by both itTV and the ITTF YouTube channel, all the table tennis fans across the world will have access to ITTF's premier event."

Complementing the viewership on TV, the ITTF is expecting over 4 million connections on its online streaming platform ITTF.com/itTV and 3 million views on its YouTube channel YouTube.com/ITTFChannel.

This exposure, in addition to the 900 accredited media on site, will ensure that the 52nd edition of the ITTF World Team Championships will be the most extensively viewed ITTF World Championships in history.

The networks showing the ZEN-NOH 2014 World Team Table Tennis Championships are:

  • 1. CCTV 5 – China
  • 2. One World Sports – North America & Caribbean
  • 3. i-Cable – Hong Kong
  • 4. Truevisions – Thailand
  • 5. ELTA – Taiwan
  • 6. Astro – Malaysia & Brunei
  • 7. Starhub – Singapore
  • 8. BeIN Sports (formerly Al Jazeera Sports) – Middle East and North Africa
  • 9. Eurosports – Europe
  • 10. FOX Sports Australia
  • 11. ARD-ZDF – Germany (News Access)

To ensure that every table tennis fan across the world has access to the ZEN-NOH 2014 World Team Table Tennis Championships, the ITTF will be providing the latest updates during the event on these platforms:

  • Twitter.com/ITTFWorld: Live twitter blog using #TTokyo2014
  • Facebook.com/ITTFWorld: exclusive, breaking content
  • YouTube.com/ITTFChannel: Match highlights, daily review, player interviews, shot of the day, and behind the scenes footage
  • ITTF.com: Live results, schedules, and news articles
  • Daily Newsletter: Click here to subscribe: http://bit.ly/1naLgsp

For any other questions or queries, please contact ITTF's Promotion Manager Matt Pound at mpound@ittfmail.com.

About the ZEN-NOH 2014 World Team Table Tennis Championships
The ZEN-NOH 2014 World Table Tennis Championships will be held in the Yoyogi National Gymnasium and the Tokyo Gymnasium between 28 April – 5 May 2014. The World Team Championships are held every two years, with the World Individual Championships occurring on alternate years.
Each team can enter a maximum of five players and a minimum of three. The teams are split into five different divisions, based on their performance at the last team championships in 2012 and their current world ranking. The Championship Division, which will be competing for the medals are made up of 24 teams.
These 24 teams are split into four groups of six and play each other once in a round robin format. The top team from each group goes directly to the quarterfinals. The second and third placed teams and drawn against each other to play off for the final four places in the quarterfinals.
ZEN-NOH 2014 World Team Table Tennis Championships promotional video: http://youtu.be/LTcuStSTJSI.



UST Global Announce Three-Year Sponsorship of Indian Premier League Franchise Chennai Super Kings

Deal Announced in Abu Dhabi on the Eve of IPL 7

Abu Dhabi, UAE – 14 April, 2014: UST Global, a California based IT services and solutions company has today announced a sponsorship deal with leading Indian Premier League cricket franchise, Chennai Super Kings. The announcement was made during a press conference in the UAE capital Abu Dhabi, ahead of the seventh edition of the IPL.

The three year deal beginning in April 2014 with the two-time Indian Premier League champions adds to UST’s growing portfolio of sport sponsorship globally. The agreement will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team’s helmets and caps.

Chennai Super Kings will begin their IPL 7 campaign against the Kings XI Punjab at the Sheikh Zayed Stadium in Abu Dhabi on April 18.

Sajan Pillai, CEO of UST Global, said: “I am delighted to be announcing this partnership with the Chennai Super Kings on the eve of the seventh edition of the IPL, Chennai Super Kings are innovators and pioneers of what has become one of the most valuable sports leagues in the world, and an ideal partner for our expanding business.

“We believe in sport’s unique ability to engage with a mass audience, particularly sports such as cricket that enjoy a fanatical following. We believe that this landmark agreement will offer us leverage into the league’s huge global audience, especially in key markets across the Indian Subcontinent and Asia to effectively promote our end-to-end IT services and solutions. We look forward to working with the Chennai Super Kings team.”

Rakesh Singh, President of Marketing at India Cements – owners of the Chennai Super Kings franchise, said: "We are proud to be associated with and happy to welcome UST Global as one of our principal sponsors. I am sure that this association with an organization that offers information technology solutions and services to Global 1000 companies, will enhance Chennai Super Kings’ brand value and widen our fan base in the Middle East.

“As a brand, the Chennai Super Kings has over the years constantly innovated and created many platforms to spread the game amongst its fans. As with our other sponsors, we look forward to a long and fruitful relationship with UST Global and we are sure that this association will accelerate our engagement with a whole new fan base."

The new playing shirt was unveiled at the press briefing by UST Global CEO Sajan Pillai together with Chennai Super Kings and India team captain, MS Dhoni.

For media enquires contact:
Ramakrishnan
Total Sports Asia
rama.krishnan@totalsportsasia.com
+91 9821598029

About UST Global
UST Global® is a leading provider of end-to-end IT services and solutions for Global 1000 companies. We use a client-centric Global Engagement Model that combines local, senior, on-site resources with the cost, scale, and quality advantages of off-shore operations.
This client-centric focus forms the basis for how we, as a company, operate and serve our clients. Commitment to long-term client success empowers every associate to provide value and flexibility beyond the contract.
The industry-leading expertise found within our Centers of Excellence (CoEs) plays a key role in our success with clients. The CoEs deliver pragmatic IT solutions that allow clients to consistently achieve their most critical business objectives. Our Partner Program complements the Centers of Excellence. The program aims to develop strategic relationships with best-of-breed organizations to provide UST Global developers with advance access to new technology and educational resources.
We adopt Six Sigma practices for developing our client-facing processes. Our centers in India are ISO 27001 certified and we were assessed PCMM level 5 in 2004. These certifications and practices provide a qualified foundation for all UST Global service offerings and enable our clients to benefit internally.

About Chennai Super Kings
The Chennai Super Kings is one of eight competing teams promoted by the Indian premier League. Founded in 2008, 'Chennai Super Kings' is captained by Mahendra Singh Dhoni from the very first season and coached by Stephen Fleming. The team is based out of Chennai and is owned by India Cements Limited, which is one of the leading producers of cement in South India.



Teams make TSA’s Sponsors proud

ICC-T20While Sri Lanka battled the West Indies for a spot in the FINAL of the ICC World Twenty 20 tournament in Bangladesh, TSA executives together with our Sponsors were watching proudly from the terrace. As much as it was about these two teams there was also plenty of pride at stake for Homestead (Sri Lanka) and Confident Group (West Indies). Both teams have a Team Sponsorship from the respective companies on their jerseys which were sourced and brokered by TSA.

Marcus Luer , Group CEO , said “this is a proud moment for us as a company having two teams in the Semi-final of the T20 World Cup which are sponsored by our clients. Off course we were hoping they would meet in the final but this is already a huge achievement. We congratulate both our teams and our sponsors and thank them for believing in us and allowing us to support their efforts. “

About TSA (Total Sports Asia)
TSA (Total Sports Asia) is a global leader in sports content and branding solutions with a dedicated team of over 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Beijing, Jakarta, Mumbai, Delhi ,Bangalore, Bangkok & London . Media rights distribution, TV production, sponsorship/licensing, events management, branded real estate and consulting are its core business activities. Visit www.totalsportsasia.com for more information.



Search on for Next Voice of Table Tennis

Do you love Table Tennis? Do you fancy yourself as a commentator?

Would you like to travel to the biggest events on the planet?

If yes, then the International Table Tennis Federation (ITTF) wants you to audition to be the new Voice of Table Tennis.

'The Voice of Table Tennis 2.0' is looking to find the next TV commentator to travel to all the biggest international table tennis events.

"We are looking for somebody to bring table tennis to life," stated ITTF Marketing Director Steve Dainton.

"Somebody with passion and knowledge of the sport and is looking for a new career in the game they love."

The winner of the competition will be invited to the ZEN-NOH 2014 World Table Tennis Championships for a live audition, commentating on the best players in the world.

To find out more about the competition, and to submit your entry, go to ITTF.com/VOTT.

Entries close 1 April 2014.

For any other questions or queries, please contact ITTF's Promotion Manager Matt Pound at mpound@ittfmail.com.

About International Table Tennis Federation
The International Table Tennis Federation is responsible for the global sport of table tennis and has 218 affiliated National Associations. Table Tennis is an Olympic Sport, introduced at the 1988 Seoul Olympics Games. Table Tennis is also a Paralympic Sport.
Find out more about the International Table Tennis Federation at ITTF.com



UST GLOBAL to sponsor Club Leon, Mexico for 2 Years

UST GlobalUST Global , a California based IT services and solutions company announced that it will be sponsoring the Champion Club of Mexico, Club Leon for 2 Years beginning March, 2014. TSA, a global leader in sports content & branding solutions company facilitated the deal for UST Global with Club Leon.

In a press conference held on 13th March, 2014 at Leon Stadium in Mexico, UST Global CEO, Sajan Pillai said “I am excited about the partnership between UST Global, leading global information technology company, Club Leon, leading soccer club in Mexico and City of Leon, the hub of advanced manufacturing in Mexico and future home of UST Global's Latin America headquarters. UST Global is locating its headquarters in Leon and targeting 10,000 software engineers to be based out of Leon serving customers in Latin America and rest of the world".

Club Leon President, Jesus Martinez Murguia in his address said “Club Leon is pleased to welcome our new strategic partner UST Global, who has put their interest in linking their business projects in this important place. This alliance strengthens one of the goals we have set from the beginning of our administration which is internationalization of our club. We welcome UST Global and we are confident that we will meet the expectations & trust that they have put forth at Club Leon and we will extend all our support to global companies that use us as a platform for communication strategies”.

TSA’s India Sub-Continent MD, Tuhin Mishra mentioned “ In our almost 20 years of operations, TSA has worked with the top Football Clubs and Football Associations across the globe. As part of our Global Outreach initiative, its yet another landmark for us to work closely with UST Global and Club Leon and structure this partnership. We are extremely excited about this association and we are sure that it will help UST Global achieve its objectives in reaching out to its key target audience through their association with Club Leon “.

About UST Global
UST Global is a leading provider of end-to-end IT Services and Solutions for Global 1000 companies. Established in 1998 and headquartered in Aliso Viejo, California, UST Global has operations in USA, India, Mexico, Spain, UK, Malaysia, Philippines, and Singapore. UST Global is a technology leader with profound domain expertise across the following industries: Healthcare & Insurance, Retail, Financial Services, Transportation & Logistics, Manufacturing & Automotive, Telecommunication and Media & Entertainment. By focusing on the business model of ‘fewer CLIENTS, more ATTENTION’, UST Global strives for excellence in providing their clients with the best service and commitment to long-term client success. With 14,000 employees, UST Global ‘s growth and clientele have been impressive. Please visit www.ust-global.com for more information.

About Total Sports Asia
TSA (Total Sports Asia) is a global leader in sports content and branding solutions with a dedicated team of over 100 sports marketing experts and seven offices in Kuala Lumpur, Singapore, Beijing, Jakarta, Mumbai, Delhi ,Bangalore, Bangkok & London . Media rights distribution, TV production, sponsorship/licensing, events management, branded real estate and consulting are its core business activities. Visit www.totalsportsasia.com for more information.



talkSPORT appoints TSA for English Premier League football audio rights in Asia Pacific

talkSportltalkSPORT, the world’s biggest sports radio station, and the Global Audio Partner of the Barclays Premier League as well as the official global audio licensee of the FA Cup and the Capital One Cup, have appointed TSA, the Malaysian based sports marketing agency, to distribute audio rights across selected markets in the Asia and Pacific region. All 380 Barclays Premier League matches will be made available to broadcasters with commentary available in 10 different languages including English, Spanish, Thai, Malay, Hindu or Mandarin.

Audio rights for the Barclays Premier League, the most followed sports property in Asia, will be distributed to radio broadcast and digital partners as well as sponsors wishing to associate their brand to these prestigious competitions.

Kurt Edwards, talkSPORT International Sales Director, said: “As Global Audio Partner of the Premier League we know that there is a huge appetite for English football around the world, particularly in Asia. This new partnership with TSA will mean that even more fans get to hear talkSPORT’s exclusive commentary.”

TSA’s Chief Content Officer, Julian Jackson mentioned that he was “absolutely delighted to be working with talkSPORT, especially with the biggest driver sports property in the region, English Football. Audio rights are not as well exploited in many parts of Asia as they are in Europe and America, and we firmly believe that there is a huge untapped market, especially as that the most popular sport around the region to open that market is English football.”

About TSA
TSA is a leading independent sports marketing agency and content distributor with a dedicated team of over 80 sports marketing experts and seven offices in Kuala Lumpur, Beijing, Singapore, Jakarta, Mumbai, Bangalore and Delhi. Media rights distribution, TV production, sponsorship/licensing, events management and consulting are its core business activities. Representation includes major international rights including ITTF (Table Tennis), Ladies European Tour Golf, PSA Pro Tour (Squash), Barca TV, TNA Wrestling, LFL and Badminton Europe.
Visit www.totalsportsasia.com for more information.

About talkSPORT
talkSPORT is the world’s biggest sports radio station and is Global Audio Partner of the Premier League. The station is an official broadcaster of the Barclays Premier League, the 2014 FIFA World Cup, FA Cup, England football internationals and the Capital One Cup.
Visit www.talksport.com for more information