Total Sports Asia Press Releases
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KL Sports City - A World Class Sporting and Entertainment Venue


Feast your eyes on KL Sports City, a world-class sporting and entertainment venue successfully refurbished by MRCB with 3 awards to it’s name. 4 stadiums, a National Aquatic Centre, Axiata Arena capable of seating 13,000 people, and a National Hockey Stadium.


About TSA

TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 50 sports marketing experts and offices in Kuala Lumpur, Singapore, Beijing and Mumbai. Media rights distribution, TV production, sponsorship/licensing, events management, consulting, stadium consulting and branded real estates are its core business activities. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com



MSf1

Interview with Marcus Luer, Founder & Executive Chairman at SPORTSFIX


Marcus Luer is the Group CEO of TSA (Total Sports Asia) Asia’s leading global sports marketing agency. Absolutely! He’s a real go-getter and works very hard.

JC: As a leader of many different sports companies, please tell us what your favorite sports is and which sports star is your idol.

Marcus Luer “As a spectator and fan I love watching many different sports, especially the big events globally from the World Cup, Olympics, Grand Slams, etc. My favourite sport would be football and I am huge fan of the German National team off course and my home club FC Cologne. Personally I am a Triathlete and enjoy competitions.

I am not sure I have an idol as a sports star but I do admire great athletes like Michael Jordan and Michael Schumacher. Especially athletes who come from nothing and make it big on the world stage are great inspirations for all of us. Love their type of stories.”

JC: You mentioned before, that with your “youthful ignorance” you started your own business, Total Sports Asia (TSA) during the height of the Asian economic crisis (1997–98). After 20 years TSA is one of the leading players in the industry in Asia and in some respect globally. Can you share what takes it to go through so many Asian economic crisis?

Marcus Luer “Over our 20 years, I have seen multiple crisis in Asia and globally from Dot com bust, 9/11, Sars outbreak, Global crisis in 2008, etc. Each time you have to react and find ways to deal with the situation. Sometimes it’s best not to read the news and get too involved in the drama. Like the word “crisis” in Chinese it has both opportunities and threats. History shows that there are always new opportunities coming out of a crisis. I am generally a very positive thinking person so I don’t focus on the problems. My focus is always on the solutions and how we learn from what is happening.”

JC: Why do you want Sportsfix, Asean’s leading sports OTT streaming platform, to launch an ICO?

Marcus Luer “We studied for over six months on how to incorporate Blockchain technology into our OTT platform. That was the starting point and we realized that we can create something completely unique and different by bringing both technologies together for an OTT 2.0 fan experience. That was the main motivation and driver behind it. In addition, ICOs are a new and unique way to bring the fans directly into our ecosystem and raise funding for our project beyond the traditional VC route. We see this a win win opportunity for everyone involved and are confident that our Sportsfix ICO will do well and will create the ultimate fan engagement with world class sports content at the heart of it.”


SportsFixInv

Building the next Generation live streaming platform for Sports Fans!


Source from :
medium


About SportsFix

The SportsFix Digital Stadium is the ultimate fan experience combining the excitement of live and Video on Demand (VOD) sports content with the power of social media, gamification, predictions, fantasy leagues and e-commerce all driven by the SFT.

SF’s current OTT 1.0 platform includes a sophisticated code/ ticketing system which generates codes to trigger multiple payment models including Telecom post and pre-paid billing, retail and wholesale billing as well as various e-wallet billing mechanisms throughout Southeast Asia. The OTT platform is developed with the Amazon’s AWS technologies including EC2, Lambda, Big Data and Elemental — AWS Video Streaming service.

SF is in the process of launching a prototype of the OTT 2.0 infrastructure offering basic functionalities for fans to engage with our content through smart contracts. In Q3 2018, we will launch our DS concept where fans have a SFT wallet and dashboard to manage their engagement within their chosen DS. By the end of 2018, SF aims to have the prototype of the full DS economy developed, including voting, community and social features as well as crowd-sourced commentary, gifting and rewarding.For more info please log on to www.sportsfix.io



ICO_Competition

SportsFix Wins Best ICO Pitch Competition at CoinAgenda Asia 2018


New York, NY – June 25, 2018 – SportsFix, a decentralized over the top (OTT) sports mobile-centric live streaming platform, announced today that they won the ICO competition at CoinAgenda Asia 2018 in Singapore.

CoinAgenda in Asia awarded SportsFix the winner of its 9th ICO Competition in Singapore on Saturday, pulling SportsFix into a truly elite mix of companies. CoinAgenda is a premier conference that connects blockchain and cryptocurrency investors with a startup and ICO opportunities since 2014. CoinAgenda featured world-class investors and speakers and showcased elite ICO and blockchain companies. Past winners of the ICO competition include Cashbet, Omega One, Qtum and more.

“We are thrilled to be named in an elite group of ICO’s, many of which have collectively raised over 500 million dollars in its ICOs. We feel this is a great fit for use and shows investors what SportsFix is capable of raising,” said Carl Kirchhoff, CEO of SportsFix and presenter at the CoinAgenda competition this past weekend. “We offer a unique answer to the convoluted sports content distribution system, in that we are allowing fans globally to be in charge of their sports, a 450 billion dollars plus industry.”


SFBeijing

SportFix Beijing Conference Dinner


ICO

From left to right: ICO Bench Senior Consultant Jason Hung; SportFix Founder Marcus Luer; Toronto Online TV Presenter Kathryn Zhao


Source from :
uscntv


About SportsFix

SportsFix is a new mobile device-centric LIVE streaming OTT platform for sports fans in ASEAN. We are sports fanatics, and our goal is to deliver the most exciting and engaging experience to sports fans via mobile and internet. Headquartered in Kuala Lumpur/ Malaysia, our seasoned team of sports, media and telecommunication expert’s partners with Telco Operators and other groups in the region to bring LIVE Football, Basketball, Cricket, MMA and other sports to fans in high quality for an affordable price. Their tagline is “Live is Life.”

SportsFix aims to expand its offerings in three phases. In its current stage, SportsFix is a rapidly growing OTT business in Asia streaming local and international sports events to millions of fans every week and on track to become one of the most valuable video streaming platforms in the region. In phase two – starting with issuing the SF Tokens (SFT) which allows fans to participate and engage with their favorite leagues and clubs using SFT as a digital currency for transactions on the blockchain. In Phase three, SF aims to issue security tokens that provide fans a de facto fractional ownership of the content allowing fans to own a small piece of “their” team with dividends paid in the form of SF Tokens. The security of smart contracts, full transparency of transactions and the decentralized nature of a token based on the Ethereum blockchain will allow sports fans worldwide to take part in the emergence of a revolutionary ecosystem for sports content. For more info please log on to www.sportsfix.io



Cristiano Ronaldo & WEY Promotional video


Portugal and Real Madrid soccer star player Cristiano Ronaldo &Chinese automotive manufacturer WEY promotional video.


About TSA

TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 50 sports marketing experts and offices in Kuala Lumpur, Singapore, Beijing and Mumbai. Media rights distribution, TV production, sponsorship/licensing, events management, consulting, stadium consulting and branded real estates are its core business activities. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com



WEY Motor Company

Cristiano Ronaldo finds his WEY with Chinese carmaker deal


Portugal and Real Madrid soccer star Cristiano Ronaldo has signed a personal endorsement deal with Chinese automotive manufacturer Wey.

The five-time Ballon d'Or winner, 33, will serve as a brand ambassador for Wey’s premium SUV models.

As part of the deal, Wey will support Ronaldo during this summer’s Fifa World Cup in Russia, which is due to kick off on 14th June in Russia.

Wey said that, in addition, both parties will collaborate to “integrate sports and Chinese-style luxury”.

Jens Steingräber, chief executive at Wey, said: “As the Chinese leader of premium SUVs, we have always focused on innovation through research and development, offering safe and quality products to be the first in the market. This partnership with Ronaldo will strengthen the influence and Wey’s international appeal, bringing greater exposure to the brand.”

Ronaldo added: "I was looking forward to cooperating with WEY when I knew WEY first, and that the VV7 demonstrates the power of Chinese vehicle brand. This is the first time for me to be an ambassador for Chinese luxury SUV brand. I hope my cooperation with WEY will bring more surprise to Chinese football fans."

Source from :
SportsPro


About TSA

TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 50 sports marketing experts and offices in Kuala Lumpur, Singapore, Beijing and Mumbai. Media rights distribution, TV production, sponsorship/licensing, events management, consulting, stadium consulting and branded real estates are its core business activities. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com



Taufik Hidayat Joins Sportsfix as Ambassador For The TOTAL BWF Thomas & Uber Cup Finals 2018





PRESS RELEASE

For Immediate release May 22, 2018

Kuala Lumpur, Malaysia


Taufik Hidayat Joins SportsFix as Ambassador For The TOTAL BWF Thomas & Uber Cup Finals 2018

Former Indonesian Thomas Cup, World and Olympic champion Taufik Hidayat has joined SportsFix as the ambassador for the TOTAL BWF Thomas & Uber Cup Finals 2018.

Taufik, who dominated the badminton scene from 1998 to 2014, is very excited that the fans now have the opportunity to enjoy live matches on their mobile devices via SportsFix on indonesia.sportsfix.tv which is the Official Live Streaming Partner of the TOTAL BWF Thomas & Uber Cup Finals 2018 in Indonesia & Philippines.

The 36-year-old former World #1 knows that there is a lot of excitement and anticipation by the fans for the Indonesian team this year hoping for a successful outing since they lifted the trophy back in 2002 for the last time and coming Runner up at the last event in 2016.

“I was part of the last winning team in 2002 and I believe the fans will be eager to watch the Indonesian team in action this year. We have many strong players. This is why I am very excited to join SportsFix and be able to help bring the Thomas Cup to the Indonesian fans. For the first time, everyone can watch it on their mobile devices across the country,” said Taufik.

“Having Taufik on board as our ambassador for the Thomas Cup reiterates our commitment to bring exciting and relevant LIVE sports to Indonesia starting with Badminton. By allowing fans to watch it on their mobile phones, they will be able to be part of the LIVE action wherever they are throughout the entire tournament. We are confident the Indonesian fans will give their full support to their national team in badminton’s most highly anticipated event,” said SportsFix CEO Carl Kirchhoff.

Taufik was part of the Indonesian team that won the Thomas Cup in 2000 and 2002. The Bandung-born talent won his first ever Olympic Games gold medal in the men’s singles in 2004 and followed up with a gold medal at the World Championships in 2005. As former world #1 , Taufik was the face of Indonesian Badminton for over a decade.


About SportsFix

SPORTSFIX is owned by SF Media Holdings Sdn Bhd, a subsidiary of TSA (Total Sports Asia), Asia’s global leader in sports content. SPORTSFIX is ASEAN’s first and only LIVE and VOD sports content OTT platform. SPORTSFIX is streaming popular local, regional and international sports content on its platform and works closely with Telcom operators across the region to deliver the content directly to millions of mobile devices. Anytime, anywhere, now everyone can watch their favorite sports. Check out www.sportsfix.tv

For more info please contact pr@sportsfix.tv





WEY Motor Company

WEY Welcomes Cristiano Ronaldo as Brand Ambassador


Shanghai (Gasgoo)- With the 2018 FIFA World Cup is drawing near, Chinese premium SUV leader WEY announced that Mr. Cristiano Ronaldo, a world-renowned football star would be its brand ambassador. The signing ceremony was held at Madrid, capital of Spain on May 10. In addition, both parties will conduct deep cooperation to integrate sports and Chinese-styled luxury.


WEYP8


Cristiano Ronaldo said "I was looking forward to cooperating with WEY when I knew WEY first, and that the VV7 demonstrates the power of Chinese vehicle brand. This is the first time for me to be an ambassador for Chinese luxury SUV brand. I hope my cooperation with WEY will bring more surprise to Chinese football fans."


CR


As a predecessor of China's self-owned luxury SUV, WEY is striving to research and develop new products. Not long ago, WEY released its first NEV model, the P8.

Teaming up with Cristiano Ronaldo will enable the WEY brand to be more attractive and international. This year, WEY will continue to focus on brand building and will also cooperate with various outstanding IP in multiple sectors, such as culture and entertainment as well as sports and leisure.

Source from :
Autonews.gasgoo.com


About TSA

TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 50 sports marketing experts and offices in Kuala Lumpur, Singapore, Beijing and Mumbai. Media rights distribution, TV production, sponsorship/licensing, events management, consulting, stadium consulting and branded real estates are its core business activities. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com



China's football crisis

Sportel Asia: Can European Football Rights Remain Ascendent in Asia Market as Local Leagues Rises and PayTV Subs Fall?


The future of European football rights was the focus of a panel discussion at Sportel Asia this week and it’s clear that there are a number of factors that will impact the next round of rights. The question is will the rights deals top the last round of deals or are they due for a dip? Marcus Luer, Total Sports Asia, Group CEO, says that Asia has always been an open playing field for European football leagues and the likes of the Champions League. But he says that is changing dramatically as local national leagues out of countries like China and Korea continue to grow in popularity as the quality of play continues to improve.

Adds Chris Guinness, IMG, SVP, head of IMG Media Asia Pacific: “There is a legacy of interest in European football as in this region the local football leagues were weak. But that is changing with leagues from China, Korea, or Thailand.”

The next round of rights deals for leagues like the EPL, LaLiga, Serie A, and Bundesliga will still see EPL taking a big slice of the pie with the remaining three leagues splitting the remainder. And efforts like La Liga’s opening of an office in Singapore and match schedules being adjusted to better meet the needs of Asian football fans shows that everyone is serious about the market.

“You have to be actively promoting your league rather than just hoping,” says Luer. “The race is about who will be the clear number two and then see their rights fees elevate accordingly.”

Robert Klein, Bundesliga International, CEO, says that the league has been very committed to the Southeast Asia market as it has had a local presence since 2012 and will open an office in China by the end of the year to better manage the relationship with PPTV and CCTV.

“The Singapore office did a lot to bring the Bundesliga clubs here for events or even to open an office and that is a route we will continue to go to,” he says. “We want a greater degree of market intelligence to learn what rights holders want, what kind of content, and even local languages.”

The goal, he adds, is to close the gap on the EPL and to do that the focus is on local relevance and developing a different value proposition. Helping in those efforts is the Bundesliga has some time as their next rights deals are not due to be negotiated until 2020.

“We have some time to develop a strategy,” he says.

Javier Tebas, president of LaLiga, agrees that it is not enough to just have a message: a presence is needed to be close to the broadcasters and fans and to do things like organizing meet and greets and even matches.

“You need to co-exist with them and live them, so we have representatives in Asian countries as this is a market for everyone and there is room for everyone,” he says.

LaLiga’s office in Singapore has been complemented with two offices in China as well as LaLiga representatives in countries like Korea, Indonesia, Malaysia, Japan, the Philippines, and more. Helping in those efforts was the launch of a Global Network last year that saw 12,000 people apply to be LaLiga representatives around the globe.

“We trained them and then spread them across the world with the purpose of bringing our league closer to our followers and media and broadcasters,” says Tebas. “What do they need, how do they look after our league, and how can they speak more about Spanish football? We also want to collaborate with local leagues and we have signed agreements with leagues in Camaroon, Bostwana, and tomorrow I am meeting with a league in Malaysia. And they are not collaborations where we sign, take a picture, and say goodbye. We want to work with them and bring our no how to them.”

One factor in the next round of rights deals will be the number of Asian players in a league. Klein says that Bundesliga has six players from the Japanese national football team and also players from South Korea.

“That helps with the local relevance and as local leagues become stronger that is a good thing and very positive for football in the region,” he adds.

Tebas says that LaLiga needs to do a better job of bringing Asian players into the league and that there is a relationship between players from a country, like Japan, and the interest in LaLiga.

“We realize we need to grab Asian players just like EPL and Bundesliga because it is definitely part of our growth process,” he adds.

Another factor in the future rights deals is the flattening and decline of pay TV services as OTT services continue to grow. In China, for example, PPTV paid $700 million for EPL rights in 2016, multiple times larger than the previous rights deal. Guinness questions whether the staggering investment will prove wise given that it doesn’t offer a break-even opportunity.

“Companies are not basing their rights deals on ROI considerations and if the cost of the rights goes up but the subscription level grows at a slower rate than that just increases the break-even point,” he adds. “If football can match what has gone on with the entertainment market and prove that people will pay for the content then you can be bullish.”

One challenge facing European leagues is that as the quality of play rises football fans in Asia will be able to more easily become fans of compelling local clubs. And more significantly, the teams will play at times that are most suitable for local viewers. Champions League matches, for example, require fans in Asia to watch matches at 3 a.m. That adds in another level of uncertainty to the next round of rights deals as late-night viewing equals low viewership that may not justify large rights deals.

And while the European leagues may be looking to new frontiers like India to provide an additional financial lift Guinness cautions with overestimating opportunities in India, despite its large population.

“The total audience for sport in India is only 8 percent of the population and 85% of that number is cricket fans,” he says. “Football is a regional sport in India, not a national one. And the local Indian football league ratings are down 57% this year. So, India may still have an opportunity long term but not as a sport of national interest. The dynamics are still very much skewed towards cricket.”

Speaking of Cricket, there is the role non-traditional bidders like Facebook might play in the market. Facebook bid $610 million for the India Premier League Cricket rights and lost as Fox’s Star India paid $2.5 billion. But the company recently hired Peter Hutton, formerly of head of Eurosport, to win some of the rights battles.

“The one question mark is what the likes of Facebook will do and then their different business models,” says Guinness. “How will they make an entrance and what will the impact be?”


About TSA

TSA (formerly known as Total Sports Asia) is Asia’s global leader in sports content and branding solutions. TSA is an independent sports marketing agency and content distributor with a dedicated team of 50 sports marketing experts and offices in Kuala Lumpur, Singapore, Beijing and Mumbai. Media rights distribution, TV production, sponsorship/licensing, events management, consulting, stadium consulting and branded real estates are its core business activities. TSA works with the leading corporate brands in Asia and has developed unique branding solutions for many including ground breaking concepts like the “Branded Real Estate” space. For more info please log on to www.totalsportsasia.com