TSA is the sports marketing agency engaged by Perbadanan Stadium Malaysia (PSM) offering exclusive Naming Right opportunity for Kuala Lumpur Sports City. Axiata Arena, Malaysia’s first corporate named stadium was announced in January 2017. Currently undergoing extensive upgrading works, the multi-purpose indoor arena will become a world class venue for sports and entertainment.
ABOUT AXIATA ARENA
Through the partnership, Axiata has secured the naming rights to the former Putra Indoor Stadium for a 10-year term. The aim is to make Axiata Arena as Malaysia’s first digitalised arena. The enhanced indoor and outdoor connectivity build-up will allow all digital features to work seamlessly with its own interactive app, facial recognition technology, digital LED scoreboards, signages and advertising boards, as well as interactive games and entertainment.
With a new capacity of 15,328 seats and a maximum field size of 69 X 25 meters, Axiata Arena will have the highest seating capacity of any indoor venue in Malaysia. Seating arrangement and ground surface can be modified for a variety of events including indoor sports such as badminton, gymnastics, martial arts; concerts, conferences and exhibitions. Axiata Arena will attract global talent, connecting communities and creating employment opportunities while showcasing the nation’s strong digital assets and infrastructure.
AXIATA ARENA UPCOMING
Axiata Arena will be a key venue for the 29th South East Asian Games and the 9th ASEAN Para Games that will be held in Kuala Lumpur in August 2017. International music artists are already in the pipeline to hold concerts from fourth quarter this year, along with family friendly events such as Disney On Ice.