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Partnerships

TSA creates opportunities for brands to leverage the power of Sports as a marketing and communications platform.

A PARTNERSHIP with sports and entertainment properties is the most effective way for brands to create an emotional link with a clearly defined 'Fan Base' leading quickly to increased brand loyalty and sales.

TSA HAS THE EXPERTISE AND RIGHTS HOLDER CONTACTS to advise brands on the right fit to achieve their business objectives. This unique capability serves both rights holders and brands alike, providing the best outcome for both sides.

 

SPONSORSHIP

ASSOCIATION WITH THE WORLD'S LEADING SPORTS BRANDS, teams and events provides a high impact opportunity for brands to create a strategic association with a targeted audience and achieve clearly defined business objectives throughout the term.

 

LICENSING

ENGAGEMENT with high profile Sports brands offers a unique ability to create tactical campaigns, generating positive outcomes fast, in a defined market space.

 

EVENTS

TSA’S EXPERIENCED ACTIVATION & EVENTS TEAM has created award winning bespoke events for brands across Asia and the World. From creating our own ticketed events to running specialized activations for brands, TSA’s team has only one mandate: maximize results! Brands that generate the most value out of Partnerships all agree that the most important element in this process is Activation. Whether a global brand that is already engaged in a sponsorship or a local brand looking to connect deeper with its consumer base, TSA’s Activation and Events team will create a logical and effective link between the brand and its target market.

TSA'S COMPETITIVE EDGE is understanding how to execute events to generate specific results required by each brand.

 

ENDORSEMENT

RESEARCH shows that consumers are generally less trusting of an advertisement when the message is delivered by the brand itself. By engaging popular sports stars and personalities, brands can utilize them as influencers, thereby creating trust and acceptance by consumers.

TSA

CONSULTING

TSA provides a full range of services for corporate and government clients who wish to use sports and sports properties within their overall marketing mix.


This includes the area of:

  • Development of overall sports and entertainment marketing strategies
  • Sourcing of international sports and entertainment rights, licenses and sponsorship opportunities
  • Development of events and corporate functions linked to an event
  • Below-the-line activation of client’s sports or entertainment rights
  • Research and evaluation of client’s existing sports or entertainment marketing activities
  • Planning of Promotional and Program Productions
  • Consulting on sports infrastructure and naming rights of venues

Sponsorships are recognized as one of the most powerful tools to evoke emotions and passion. We understand how to link the passion of sport and entertainment fans in Asia and around the world to your brands.

LATEST PROJECTS



AXIATA ARENA

TSA is the sports marketing agency engaged by Perbadanan Stadium Malaysia (PSM) offering exclusive Naming Right opportunity for Kuala Lumpur Sports City. Axiata Arena, Malaysia’s first corporate named stadium was announced in January 2017. Currently undergoing extensive upgrading works, the multi-purpose indoor arena will become a world class venue for sports and entertainment.

 

ABOUT AXIATA ARENA

Through the partnership, Axiata has secured the naming rights to the former Putra Indoor Stadium for a 10-year term. The aim is to make Axiata Arena as Malaysia’s first digitalised arena. The enhanced indoor and outdoor connectivity build-up will allow all digital features to work seamlessly with its own interactive app, facial recognition technology, digital LED scoreboards, signages and advertising boards, as well as interactive games and entertainment.

 

With a new capacity of 15,328 seats and a maximum field size of 69 X 25 meters, Axiata Arena will have the highest seating capacity of any indoor venue in Malaysia. Seating arrangement and ground surface can be modified for a variety of events including indoor sports such as badminton, gymnastics, martial arts; concerts, conferences and exhibitions. Axiata Arena will attract global talent, connecting communities and creating employment opportunities while showcasing the nation’s strong digital assets and infrastructure.

 

AXIATA ARENA UPCOMING

Axiata Arena will be a key venue for the 29th South East Asian Games and the 9th ASEAN Para Games that will be held in Kuala Lumpur in August 2017. International music artists are already in the pipeline to hold concerts from fourth quarter this year, along with family friendly events such as Disney On Ice.

 

 

Axiata Arena

 

Axiata Arena

 

 

 

Our Work

Contact Us

TOTAL SPORTS ASIA
  Level 20-1, CP Tower,11, Jalan 16/11,
  46350 Petaling Jaya, Selangor Malaysia
+603-7626 8000
+603-7660 9622
corporate@totalsportsasia.com