OUR VISION is to become Asia’s first global sports marketing agency. A true leader in sports content and innovative branding solutions. We are passionate about our industry and serving our clients at the highest standard. OUR MISSION is to enrich people’s lives through sports and creative ideas.

OVER TWENTY YEARS of success and tremendous growth has firmly established TSA (Total Sports Asia) as Asia’s global leading independent sports marketing agency. TSA has one of the most experienced management team in the region. We have the advantage of bringing both top local and international talents together to service our wide range of clients.

OUR INTIMATE KNOWLEDGE and understanding of sports as a “BRAND” and “PRODUCT” has earned us global recognition for our expertise in building, developing and marketing sports brands across the world. TSA is a fully integrated sports marketing company offering media rights distribution, TV production, events management, sponsorship and consultancy services to our clients working with Asian and International rights holders, corporations, government bodies, advertising agencies, sports federations and media platform owners.

OUR STRENGTH lies in creating innovative ways to bring sports properties closer to the fans and consumers while generating maximum exposure and demand for our clients’ brands.


Marcus Luer is Asia’s #1 Sports Marketing Entrepreneur and the Group CEO of TSA (Total Sports Asia), Asia’s global sports marketing agency which he founded 23 years ago in Kuala Lumpur, Malaysia. www.totalsportsasia.com

Marcus is a thought after industry expert and speaker and has been featured on CNBC, BBC News, Bloomberg Asia, regularly presents at major global sports conferences and has contributed to many international newspapers and industry magazines articles.

He recently launched his own Sports Entrepreneurs Podcast Series featuring top sports executives and entrepreneurs from around the world. https://marcusluer.com

Sports Business International (SBI) magazine voted him into the “SBI 200 Team”, comprising of the most influential leaders in the industry over the past 18 years.

He is also the Co-Founder of GLORY Sports International (GSI), the #1 Kickboxing League in the world. www.glorykickboxing.com

Marcus also created the Branded Real Estate (BRE) concept, a brand consulting business to the Real Estate industry. www.brandedrealestate.com

BRE has developed a very unique set of skills which matches the power of Superbrands with Residential Real Estate projects in the region. From the Michael Schumacher World Tower to two Armani Residences in India and China, TSA BRE has developed projects with a combined GDV value of over US$ 1 billion and is the leading agency globally in this space.

Living and working in the sports industry in Asia for over 25 years, Marcus is considered one of the Founding fathers of Sports Marketing in Asia and continues to follow his passion to develop the Asian and global sports industry.

At the end of 1997, at the age of 29 and after three years in Asia working for World Sports Group (WSG), Marcus founded TSA. Marcus’ drive and leadership has guided the company to what it is today, Asia’s global leader in sports content and branding solutions. TSA has created over US$ 500 million worth of new revenue for rights holders globally over the past 20 years and targets to generate US$ 1 billion over the next 10 years for Asian sports and Esports properties.

TSA represents and/or has worked with major global sports brands from Premier League Football Clubs, Formula One teams, WWE, US Open Tennis and a host of Olympic Sports Federations (BWF, ITTF, AIBA, IAAF, FINA, UCI, etc) over the last 23 years. TSA also partnered with the SPARTAN RACE series in 2015 to develop the first events in Asia.

TSA’s role is always focused on developing new commercial opportunities and build larger platforms for rights holders, events, Venues and brands in the region or worldwide. TSA’s clients range from broadcasters, Asian multinationals to global corporations and governments seeking to maximize the power of sports for their own brand benefit. TSA provides a range of consulting services to these clients, for example, as the Commercial Partnership Consultant to KL Sports City, TSA created Malaysia’s first Venue Naming rights deal with the Axiata Arena. TSA is currently developing a 10 Year Sports Masterplan for an Asian Government, including grassroots, education to elite athlete training concepts. Sports Education is becoming a new driving force in Asia and TSA has partnered with the prestigious Loughborough University in the UK.

TSA Football is focused on serving the growing Asian Football market, including Player transfers, Football Club/Leagues Consulting services, sponsorship and other fund raising.

Total Esports (TES), is the latest venture, combining the expertise in sponsorship, media and events from the traditional world of sports to the booming Esports ecosystem. TES works with top E-gaming publishers, platforms and teams in Asia.

Marcus’ ventured into the Digital start up space with SPORTSFIX, a Netflix of Sports concept in Asean. Sportsfix focus is live and on Demand content delivered via an OTT (Over the Top) platform incorporating Blockchain technology targeted towards the new generation of sports fans which heavily consume content on their mobile devices.

In early 2012, Marcus teamed up with a group of blue chip investors and Fight Sports industry experts to launch GLORY Kickboxing, the premier kickboxing League in the world. Marcus used his 20 years of experience across the global sports marketing world to start the new venture. GLORY has produced over 70 events since its inception in major cities around the world from London, New York to Tokyo and will continue to expand its reach with more events in the future, including events in China and across media platforms worldwide.

Marcus is not just an avid sports executive and fan but also gets into the action. You will see him regularly participate in Triathlons or other races across the region. He is also a member and active on the board of YPO’s (Young Presidents Organization) Malaysian Chapter since 2007.

To get in touch with him please email : [email protected]



AS WE GROW AS A COMPANY, it has become more and more important to explicitly define the core values from which we develop our culture, our brand and our business strategies.


EVERY YEAR, TOTAL SPORTS ASIA (TSA) is recognized by a variety of organizations for its business successes, community commitment, employee initiatives and other achievements.

WE ARE PROUD of the recognition we have earned for our performance over the years.

  • Profima Awards – Best TV Magazine – Badminton World 2012
  • China’s Real Estate Managers Union (CRMU) – Most Reliable Partner of China Developer
  • 7th International Sports Event Management – Best Use of Technology in Axiata Cup 2013
  • Advertising & Marketing Malaysia – Sports Marketing Agency of the Year
  • EMMYS Non-Scripted Entertainment The Challenger Muay Thai / Imagine Group Pte Singapore
  • 6th International Sports Event Management – Best Use of Technology in Axiata Cup 2012