TSA | Sports Marketing Agency

1. SPORTS RESEARCH & DISCOVERY

Using our strong networks and partners we conduct qualitative and quantitative research, supported by local, regional and global trends focused on consumers, technology, and sports industry development. We gain a deep understanding of challenges and tease out key opportunities for growth.

2. SPORTS MASTERPLANNING

Specialist teams are brought together to develop comprehensive masterplans for sports and sports related business activities. The masterplans can be used as blueprints for industry growth covering projects, people, processes and profitability. Once approved our team can also manage project delivery.

3. SPORTS BUSINESS PLANNING

We develop and deploy compelling sports business plans covering all key operational functions. Over the years we have helped develop and drive multinational business activities for global businesses, we have successfully introduced business into Asia, and we have grown start up sports business to global awareness.

4. AGENCY MANAGEMENT

We represent and manage athlete, player, team, league and brands. We support good financial practices, maximize income, grow brands and market sports properties. We also help to educate and empower the athletes and teams that we work with.

5. FAN ENGAGEMENT & FAN EXPERIENCE

Sports thrive on their relationship with the fans. We have a strong track record of delivering immersive 360 digital and physical fan engagement and fan experience projects which clients in Asia and around the world.

6. BRANDING

Over the years we have helped create and communicate some of the leading brands in sports. We have established Glory Kickboxing, driven WWE in Asia and expanded awareness of the One Championship and Manchester United in Asia.

7. MARKETING & PROMOTION

At the heart of what we do is the marketing and promotion of sports brands and sports properties. We work with our partners and networks around the world to drive businesses forwards. We have marketed KLSC, BWF, Spartan Race, Audi, Real Madrid and Liverpool

8. DEAL BROKERING

Our team is highly experienced in brokering many types of sports deals. We have brokered deals between brands and the leading football teams around the world, we have brokered deals for Cristiano Ronaldo in China, and we have brokered deals for the prestigious Badminton Axiata Cup.

9. PARTNERSHIPS

We develop and deploy compelling sports business plans covering all key operational functions. Over the years we have helped develop and drive multinational business activities for global businesses, we have successfully introduced business into Asia, and we have grown start up sports business to global awareness.

10. SPONSORSHIP

We have generated over $500m USD in revenue for sponsorship deals for our clients, and we continue to work on behalf of local, regional and global clients in this fast changing industry. Our insider knowledge of technology and trends, with the big leaps forwards in digital are completely transforming the sponsorship ecosystem

11. PROJECT PLANNING & PROJECT MANAGEMENT

We bring expert teams together to develop high impact project plans. All our project focus on the bottom line to deliver maximum ROI. Projects range from increasing sports performance, infrastructure development, awareness, marketing, sports tech and increasing profitability.

TSA has delivered the following:

TV Distribution
Sponsorships
TV Production
Ticketing & Hospitality
Events Production & Venue
Logistics (Hotel & Transport)

12. OPERATIONS MANAGEMENT

With our extensive network of partners we are able to manage complex sports operations. This includes areas such as infrastructure operations, event management, media broadcasting, promotional tours, media and PR as well as ticketing operations.