TSA creates opportunities for brands to leverage the power of Sports as a marketing and communications platform.

A PARTNERSHIP with sports and entertainment properties is the most effective way for brands to create an emotional link with a clearly defined ‘Fan Base’ leading quickly to increased brand loyalty and sales.

TSA HAS THE EXPERTISE AND RIGHTS HOLDER CONTACTS to advise brands on the right fit to achieve their business objectives. This unique capability serves both rights holders and brands alike, providing the best outcome for both sides.

ASSOCIATION WITH THE WORLD’S LEADING SPORTS BRANDS, teams and events provides a high impact opportunity for brands to create a strategic association with a targeted audience and achieve clearly defined business objectives throughout the term.

ENGAGEMENT with high profile Sports Brands offers a unique ability to create tactical campaigns, generating positive outcomes fast, in a defined market space.

TSA’S EXPERIENCED ACTIVATION & EVENTS TEAM has created award winning bespoke events for brands across ASIA and the WORLD. From creating our own ticketed events to running specialized activations for brands, TSA’s team has only one mandate: maximize results! Brands that generate the most value out of Partnerships all agree that the most important element in this process is Activation. Whether a global brand that is already engaged in a sponsorship or a local brand looking to connect deeper with its consumer base, TSA’s Activation and Events Team will create a logical and effective link between the brand and its target market.

TSA’S COMPETITIVE EDGE is understanding how to execute events to generate specific results required by each brand.

RESEARCH shows that consumers are generally less trusting of an advertisement when the message is delivered by the brand itself, by engaging popular sports stars and personalities, brands can utilize them as influencers, thereby creating trust and acceptance by consumers.


TSA provides a full range of services for corporate and government clients who wish to use sports and sports properties within their overall marketing mix.

This includes the area of:

  • Development¬† of overall sports and entertainment marketing strategies.
  • Sourcing of international sports and entertainment rights, licenses and sponsorships opportunities.
  • Development of events and corporate functions linked to an event.
  • Below-the-line activation of client’s sports or entertainment rights.
  • Research and evaluation of client’s existing sports or entertainment marketing activities.
  • Planning of Promotional and Program Productions
  • Consulting on sports infrastructure and naming rights of venues.

SPONSORSHIPS are recognized as one of the most powerful tools to evoke emotions and passion. We understand how to link the passion of sport and e ntertainment fans in Asia and around the world to your brands.

TSA is the sports marketing agency engaged by Aladdin Group to seal the deal for a global partnership with Manchester United Football Club. Aladdin Group, Malaysia’s first “Halalan Toyyiban” e-commerce marketplace will be launching their global platform soon to cater the demand for halal products worldwide.

Aladdin Group covers both business-to-business and business-to-consumer markets via its websites and mobile apps. It offers local sales merchants a global business platform while offering shoppers the opportunity to buy from a global marketplace.

Only “registered and certified” companies are allowed to trade on the AladdinStreet site which sells Halalan Toyyiban compliant products “sourced globally but delivered locally”.



As part of the partnership, Aladdin Group will work with Manchester United to generate brand awareness and compelling engagement projects with the club’s 659 million global followers, via the Club’s digital platforms as well as one to one fan events and campaigns worldwide. Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet.

TSA is the sports marketing agency engaged by Perbadanan Stadium Malaysia(PSM) offering exclusive Naming Rights opportunity for Kuala Lumpur Sports City, Axiata Arena, Malaysia’s first corporate named stadium was announced in January 2017. Currently undergoing extensive upgrading works, the multi-purpose indoor areana will become a world class venue for sports and entertainment.

Through the partnership, Axiata has secured the naming rights to the former Putra Indoor Stadium for a 10-year term. The aim is to make Axiata Arena as Malaysia’s first digitalised. arena. The enhanced indoor and outdoor connectivity build-up will allow all digital features to work seamlessly with its own interactive app, facial recognition technology, digital LED scoreboards, signages and advertising boards, as well as interactive games and entertainment.


With a new capacity of 15,328 seats and a maximum field size of 69 x 25 meters, Axiata Arena will have the highest seating capacity of any indoor venue in Malaysia. Seating arrangement and ground surface can be modified for a variety of events including indoor sports such as badminton, gymnastics, martial arts; concerts, conferences and exhibitions. Axiata Arena will attract global talent, connecting communities and creating employment opportunities while showcasing the nation’s strong digital assets and infrastructure.

Axiata Arena will be a key venue for the 29th South East Asian Games and the 9th ASEAN Para Games that will be held in Kuala Lumpur in August 2017. International music artists are already in the pipeline to hold concerts from fourth quarter this year, along with family friendly events such as Disney On Ice.